Exclusive Horology with Lamborghini Club America at Monterey Car Week.

We’re thrilled to welcome 1916 Company as a first-time sponsor at Serata Campioni and Serata Italiana, bringing with them a world of exceptional timepieces, rare jewels, and refined experiences for our guests to explore. As the official sponsor of the high-stakes $50,000 Putt Challenge, 1916 Company is setting the pace for luxury, precision, and adrenaline during Monterey Car Week.
Born from the strategic merger of WatchBox and Govberg Jewelers, 1916 Company is a powerhouse in the world of horology and fine jewelry uniting over a century of expertise with a bold, forward-looking vision. With global locations and a deep passion for craftsmanship, they are trusted curators of the world’s most sought-after watch brands and exquisite bespoke jewelry collections.
At Campioni, guests will have exclusive access to a curated boutique experience, featuring timepieces from elite brands such as:
- Audemars Piguet
- F.P. Journe
- Patek Philippe
- Rolex
- Richard Mille
- H. Moser & Cie.
…and more.
In addition to these legendary names, 1916 Company will showcase a dazzling selection of high jewelry pieces, combining timeless elegance with statement-making design. Whether you’re a seasoned collector or simply looking to discover something extraordinary, their on-site experts will guide you through their curated offerings with style and sophistication..

From ticking brilliance to championship moments, 1916 Company is bringing precision, performance, and polish to the heart of Monterey Car Week.
Tickets for both Serata Campioni and Serata Italiana are still available. Don’t miss your chance to be part of Monterey Car Week’s most exclusive Lamborghini experiences. From the roaring elegance of Campioni’s daytime concours to the glamour and indulgence of Serata Italiana under the stars, this is your moment to join the celebration.
Secure your tickets now and witness automotive artistry, gourmet indulgence, and unforgettable moments—all in one extraordinary day.